Wayside
Website Revamp
//Category
Website Copy/UX
//Client
Wayside
//Industry
Addiction Treatment and Rehabilitation
//Context
Wayside House of Hamilton, a leader in addiction treatment and rehabilitation, faced challenges with their existing website. The site was cluttered and difficult to navigate, making it hard for potential clients, referral agents, donors, and current clients to find the information they needed. To maintain their reputation as an industry leader and improve user experiences, they needed a complete website overhaul. The goal was to create a more user-friendly, informative, and visually appealing online presence.
//Problem
Waysides referral process and program details were complex and hard to navigate, causing frustration for potential clients, their families, referral agents, donors, and current clients.
//Research
We analyzed user feedback, reviewed industry best practices, and studied competitor websites to inform our approach.
//Creative
We developed a new website with a fresh look, simplified copy, and an intuitive user experience tailored to meet the needs of all stakeholders. The copy approach infused the user experience with a sense of compassion that reflects Wayside's commitment to supporting and uplifting individuals in need.
User Persona
User Journey
The Result
