Gryphon Fundraising
Website Revamp
//Category
Website Copy/UX
//Client
Gryphon Fundraising
//Industry
Fundraising, Tech
//Context
Gryphon Fundraising, known for its innovative and efficient solutions to fundraising donor targeting, entrusted us with transforming its digital footprint to mirror Gryphon's innovative spirit. They needed a site that was as user-friendly and impactful as its services. Our goals were clear: elevate user engagement and enrich the overall user experience with compelling copy and a comfortable environment.
//Problem
Gryphon's outdated platform failed to engage younger professionals, and lacked a modern presentation of its technological virtues.
//Research
We conducted extensive market analysis and user feedback to inform copywriting voice and creative decisions, borrowing from SaaS trends and competitor benchmarks.
//Creative
Our creative approach emphasized a visually appealing, user-friendly interface highlighting Gryphon's ability to transform donor data into actionable insights. To align Gryphon Fundraising’s digital presence with its innovative and efficient donor targeting solutions, we reimagined the website with a focus on clear, compelling copy and user-friendly design. The new site was crafted to engage users deeply and highlight Gryphon’s unique value propositions effectively.
The Result
Persona
