//Freelance Copywriter
April 2023 - Present
Developed SEO-optimized website content focused on clear messaging that aligned with client requirements
Built and managed visually appealing, user-friendly websites, ensuring optimal functionality and adherence to branding standards
Developed social media content to enhance brand visibility and engagement , driving audience engagement
Consulted on branding and content optimization, delivering solutions that align with client goals and boosted marketing efforts
//Copywriter
Fifty Strategy + Creative, Oct 2022 - July 2024
Crafted compelling and persuasive copy for website content, digital ads, email campaigns, landing pages, and social media to strengthen brand messaging and drive engagement
Conducted thorough market research to understand target audiences and industry trends, informing copywriting style and ensuring content relevancy
Developed personas, value propositions, and user journey maps to align UX design with content strategies, ensuring a seamless user experience
Created wireframes, prototypes, and user flow diagrams to inform both the creative context and functional aspects of digital projects
//Digital Communications Coordinator
Energy and Emissions Research Lab
Carleton University, Oct 2021 - Jan 2022
Produced engaging webpage content to highlight student research projects effectively
Developed and maintained integrated webpages using WordPress to ensure a cohesive online presence that adhered to branding standards
Conducted thorough research and interviews to enhance content accuracy and relevance
//Digital Communications Coordinator
Office of the Vice-President (Research International)
Carleton University, May 2021 - Oct 2021
Created written content summarizing research collaborations between Carleton researchers and partners, aligning with organizational goals
Developed and managed cohesive WordPress webpages to effectively showcase research initiatives and enhance user engagement
Wrote and edited articles for the Office of the Vice-President (Research and International) website, boosting visibility and outreach.
Managed and analyzed social media accounts to boost engagement and brand awareness, using insight to inform strategy.
Assisted in web migration, focusing on content, layout, design, and user experience improvements
//Marketing Communications Intern
Trucking HR Canada, April 2019 - June 2019
Planned and executed content marketing campaigns to drive brand awareness and engagement
Created and scheduled organic social media posts to enhance audience interaction and visibility
Assessed and selected agencies for outsourced projects to ensure alignment with campaign objectives
Formatted and edited formal documents to maintain professionalism and clarity in communication
//Copywriter
Algonquin Times, Sept 2017 - April 2018
Developed internal advertisements
Wrote copy for advertorials
Interviewed individuals for featured articles
Proofread and edited internal advertisements
Education
//Digital Marketing
Certificate
University of Ottawa, 2020
//Advertising & Marketing Communications Management
Ontario College Advanced Diploma
Algonquin College, 2016-2019