Digital Ad Campaign for The Element High School
//Category
Copywriting/
User Experience
//Client
The Element High School
//Industry
Montessori Education
With a unique approach to education that emphasizes hands-on learning and personal growth, The Element High School has built an environment where students come first and are encouraged to explore their interests and develop their individual strengths. The school's innovative curriculum combines academic rigor with real-world experiences, sparking a love of learning that traditional schooling struggles to bring out of youth.
//Context
//Objective
Our objective was to attract prospective families and encourage parents to book a tour. Filling tour spots was certainly the goal, but as a high-ticket item, the campaign was equally about planting a seed and building brand familiarity for future opportunities.
//Concept
The Element High School nurtures curiosity, independence, and academic success, and the ads are designed to promote just that: a student-centered approach to learning. The copy illustrated the unique academic experiences that set The Element apart from traditional high schools, and used a playful and thought-provoking style of language that reimagined common idioms to attract families who value personalized education and innovative teaching methods.
//Tone
The tone is encouraging, inclusive, and inspiring, designed to resonate with parents and students who seek an educational environment that values individuality, curiosity, and academic excellence.
//Post Copy
Start lifelong learning through curiosity, creativity and exploration. Upper Elementary student spaces, still available.
//Headline
Registration closing soon
//Description
Book a tour today
Ad Set 1
Ad Set 2
Landing Page
