Digital Ad Campaign
for Rise & Thrive
//Category
Copywriting/ User Experience
//Client
Youth Services
Bureau
//Industry
Non-profit Agency, Youth Advocacy
The Youth Services Bureau's Rise and Thrive initiative is a breakfast networking and fundraising event dedicated to empowering vulnerable youth through comprehensive support in housing, mental health, employment, and more. By connecting like-minded professionals with a goal to uplift and empower youth across Ottawa, Rise & Thrive aimed to create a supportive network committed to cultivating positive change.
//Context
//Objective
Our objective was to design a series of digital ads and a landing page that not only raised awareness of the Rise & Thrive inaugural breakfast, but also inspire community engagement and contributions.
//Concept
The creative concept is all about bringing people together to make a real difference in the lives of young people. By highlighting the power of connection, collaboration, and shared experiences, we used a community driven approach to showcase the event's powerful narrative.
//Tone
The messaging is designed to be direct and inspiring, The tone of the ads is hopeful, empowering, and inclusive. It conveys a sense of urgency and importance while remaining positive and uplifting.
//Post Copy
Empower youth success while expanding your network at this inaugural breakfast event.
//Headline
Rise & Thrive. Be there.
//Description
Book your table now
Ad Set 1
Ad Set 2
Landing Page
