Digital Ad Campaign for Camp Fortune
//Category
Copywriting
//Client
Camp Fortune
//Industry
Recreational activities
Camp Fortune is more than just a mountain; it's a playground for outdoor enthusiasts and nature lovers alike. Located in the scenic Gatineau Hills, Camp Fortune offers a blend of adrenaline-pumping activities and natural beauty. As a premier destination for skiing, snowboarding, and year-round outdoor adventures, Camp Fortune has carved out a reputation for providing unforgettable experiences in a picturesque setting.
//Context
//Objective
The objective was to excite and attract young adventurers to apply for summer zip line positions at Camp Fortune, while simultaneously promoting their outdoor activities.
//Concept
Celebrating adventure and unconventional summer jobs, the copy highlighted the excitement of ziplining at Camp Fortune and presented the role of a zipline guide as an unforgettable opportunity in contrast to traditional summer employment.
//Tone
The tone is vibrant, energetic and inviting, speaking directly to young adults and inviting them to pursue a memorable summer employment experience.
